Due Diligence

How do you perform due diligence?

Checklist: How To Perform Thorough Due Diligence in 11 Steps Step 1: Verify the owner’s identity and background. Step 2: Research the history of the domain. Step 3: Analyze and confirm the site’s traffic and rankings. Step 4: Perform a thorough cost and profit analysis. Step 5: Verify the site’s tech requirements.

A due diligence investigation is the examination of a company’s management, finances, performance, mission, history, clients, and anything else that details how a business function. It is vital to conduct a due diligence investigation before a merger, company purchase, or acquisition because it reveals hidden liabilities. A due diligence is a broad term and needs to be crafted on a case by case basis. Some examples would be checking various areas like public records, social media, financial records, along with conducting surveillance, and interviews. 

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